The Stamford Arms was struggling to make ends meet from its regular customers and week time trade from nearby offices. Having made heavy losses for a number of years, the lease was bought by The Robot Pub Group our partners in the UK as a pilot and showcase of the system. In January 2012, 15 tables with iPads were installed, with 12 of those linked to self-serve taps. The pub re-opened at the end of January as The Thirsty Bear, which was followed by a rapid jump in revenue. This continued to increase over the coming weeks and months and for the first time in years, the venue became profitable.
*Comparing a 4 week period in November pre-install to a 4 week period in March post-install