Questions about Table Tap’s self-pour technology;
Founded in 2006, Table Tap is responsible for the launch and proliferation of the self-pour movement in the United States. Table Tap manufactures, sells, installs, and services beverage dispensing monitoring and control electronics and associated software that enable establishments to responsibly offer self service draft beer/wine/kombucha/coffee to their patrons.
We specialize in consulting, designing, and implementing self service technology for many different applications. Table Tap offers iOS based solutions to enable the self-serve establishment, including self-service table taps, tap walls, menu ordering, and even full POS systems that can completely automate the entire food and beverage operation.
Table Tap manufactures proprietary hardware components such as, enclosures, controllers and faceplates. Table Tap also sources only the highest quality componentry from third party companies and all of our display screens are Apple retina displays. All of the software is proprietary. Table Tap originally developed its own software, however, we have now outsourced the software development component to our partners in the United Kingdom, Tabology LTD.
Table Tap has been the exclusive distributor of Tabology products since 2013. This allows us to focus on sales, marketing, installation, service, and support, while our partners can focus on continually evolving our features.
Our monthly Subscription Fees cover all software licensing fees, including all software updates, new features, and also covers remote technical support. Table Tap takes supporting our customers very seriously striving to achieve the highest level of support in the industry. Table Tap has a dedicated internal support team based in the US that is reachable via multiple channels.
Each customer receives a dedicated WhatsApp support chat group that gives them a direct line to multiple support technicians and engineers waiting to resolve any issues. The operator does not have to worry about unknown technical support costs associated with the system at all as they pay a fixed monthly fee and can contact support as much as needed. Table Tap maintains system health and ensures 24/7 functionality as well as backing up data for each site to the AWS cloud.
Table Tap is a lean and efficient company with a diverse set of team members across Leadership, Sales, Marketing, Project Management, Installation, and Support. We also have a vast network of strategic partners that allow us to effectively spread the self-pour movement and continue to offer quality products and service. You can meet the individual members of our team here.
Questions about self-pour;
Table Tap was instrumental in legalizing self-pour across the US. There are three main laws that we have to be cognizant of in almost every state. The first law reads “no alcohol sales by vending machine”, which means you cannot insert legal tender in exchange for a dispensed alcohol product. A key requirement for any compliant self-pour system is NFC activation of the tap. NFC includes any unique identifier such as an RFID tag, QR code, mag stripe, etc. Table Tap’s systems are RFID card based.
The second law reads “no alcohol sales to minors”. RFID cards are created by a staff member upon entry and age verification. The customer can either load money onto this card or sync their credit card with the RFID card for a post pay experience.
The third law self-pour needs to comply with is no overconsumption. Table Tap’s self-pour technology provides enhanced visibility and control for staff in regards to who pours what, when, where and how much compared to traditional behind the bar methods. There is a dispense limit associated with each RFID card. In most states, 2 drinks is the dispense limit. Hence the dispense limit for beer in most states is set to 32 ounces which equates to 2 16oz pints of beer. Customers RFID cards deactivate and require staff intervention to re-activate every 32 ounces which ensures continual sobriety checks by staff members and ensures human intervention throughout the entire self-pour customer journey.
Table Tap’s customers can be grouped into two main categories: Hospitality (link to watch the experience) and Multifamily (link to Jeff’s demo). Our hospitality customers use self-pour to increase draft beverage sales, reduce labor costs, minimize wastage, improve the speed of service, and differentiate their venue.
Our multifamily customers typically offer the system as a free amenity rather than monetizing pours. Multifamily communities use a Table Tap amenity to attract and retain tenants, add value to their property, and offer a better resident experience. Our technology helps communities limit their liability and control their operating expenses.
Self-pour is not just for beer! Our systems can dispense virtually any kegged beverage. The most commonly dispensed beverages we see are beer, wine, craft cocktails, cold brew coffee, and kombucha.
Commonly asked questions;
The costs of the hardware depends on the number of taps, types of beverages being dispensed, and whether or not Table Tap will be providing the draft system. The larger the system, the less it costs per tap. To get a free quote you can click the link here or reach out to our Sales team at 850-524-1514 or email@example.com
Every Table Tap system includes self-pour hardware and software. Each tap requires a tap controller, flow meter, and valve. Table Tap recommends one iPad display screen and RFID card reader for every two taps. All of our devices live behind a router and server which is provided by Table Tap as well. Installation labor is also included in every Table Tap quote.
Yes, Table Tap does have a fixed monthly fee. It covers the licensing of our software, around the clock remote technical support, and allows us to continuously update and improve your system. Our monthly fee is determined by the number of taps and devices. We believe in a fixed monthly fee so our operators know exactly how much they will be paying each month. We do not revenue share.
Table Tap takes great pride in being able to provide a range of products that further enable a self-pour establishment. See below for the additional products we provide and links to more information on each:
BarTab – A fully integrated POS system
OrderTab – Mobile QR Code Ordering
TableTab – Self ordering kiosks
Construction Costs: The main requirements for a Table Tap system are data and power. Depending on the system, there may be additional requirements. Table Tap is very involved in the project management process leading up to installation. We will produce a custom install guide for your system that outlines the construction prerequisites that need to be in place for a successful installation. Operational Expenses: Table Tap does not provide kegs and gas. Our customers procure kegs and gas from local providers. Customers will also need to clean their beverage lines on at least a monthly basis just like any other draft system.
Table Tap does not sell RFID cards. We do not want to profit off RFID cards and we do not want them to be a major expense to our customers. We allow customers direct access to our suppliers so they can source the most affordable, custom RFID cards for their venue. RFID cards range in price from $0.18 – $1.25 per card depending on quantity ordered. Our preferred RFID manufacturer is Infinity Card Solutions. To get more information on how to order RFID cards from Infinity, please reach out to a Table Tap representative.
Average lead time from the time a deposit is received to when equipment is delivered is 2-3 months. However, if a system is needed sooner than that, Table Tap will do everything we can to expedite delivery and installation.
Depending on the size of the system, installation typically takes 1-2 weeks and typically requires 1-2 installers.
Project Management: Once a system is ordered, the Table Tap team will hop on a coordination call with the customer, their general contractor and any other relevant stakeholders to review floorplans for the project and ultimately determine how the system will be installed. Table Tap will also produce a custom install guide detailing the system’s pre-installation construction requirements. Leading up to the install, Table Tap will follow up with the appropriate parties to gauge the status of these construction prerequisites.
Installation: Once the site is ready for installation, Table Tap will send out a technician(s) to fully install and configure the system.
Training: Included in every Table Tap install is a full, on-site training. Our technician will train management on how to operate the hardware and software.
Questions about support
The fastest and most effective way to reach our entire support team at once is to send a message through your venue’s dedicated WhatsApp Table Tap Support Chat. Table Tap Support can also be reached at 404-507-2935 or firstname.lastname@example.org
Yes! If you would like to see a feature enhancement please let our Support team know. They will assess the feasibility of the enhancement and pass the request along to our software engineers for development.
Like any draft system, your beverage lines need to be cleaned on a regular basis. Depending on the system and application, lines should be cleaned every 2-4 weeks. For local Atlanta customers, Table Tap offers line cleaning as an added service. Customers outside of Atlanta can reach out to Table Tap as we have national partners that may service your area.
Yes, each system has a local server that allows the system to operate if the Internet goes down for up to 30 days.