The United States has not had a domestic war on our soil since the Civil War until now… the Amenity Wars have started. No longer can multi-family developments only offer a pool and free coffee to their residents. Now complexes have state of the art gyms, dog parks and rooftop lounges, but the most trendy amenity on the market is self-pour draft beer, wine, kombucha and cold brew through the Table Tap system. It is time to fight for new residents, and reoccurring residents by amplifying your amenities.
Before Table Tap’s technology was specifically designed for apartment complexes, developments would have unmanned kegs that were wasteful and full of liability. Table Tap’s monitored and controlled system allows the residents to pour their own in a responsible way. Management can set a limit to the amount of ounces that a resident can have of a particular beverage. The average limit we see is twenty-four ounces of beer per day or twelve ounces of wine. Through our partnership with Perlick, a leading provider for commercial grade draft equipment, Table Tap is able to provide a turnkey solution that only requires power and data to be operational.
A self-pour system encourages community and socialization among residents and it will certainly have all of the residents buzzing. It helps with signing more leases as residents will pick a property offering draft products versus a similar property that is not. I can speak on that from experience as I previously lived at Revel at The Ballpark in Atlanta, Georgia (An Atlantic Residential property) that utilized a 4 tap Table Tap turnkey solution. It was a deciding factor. With 10 luxury properties within 1 mile and a sister property a rocks throw away, Revel needed a differentiator and self-pour was it! Now other communities in the area are taking notice and are adapting their amenity programs to try and compete with Revel.
Many multi-family developers look at this state of the art amenity as a marketing cost that helps lease out apartments, but a small percentage of our operators also use our system as a profit center especially for non-alcoholic draft beverages like cold brew or Kombucha. The management is able to provide it as a free amenity, or charge their customers. The system allows properties to charge by the ounce for the draft beverages with a pre-paid balance or based on daily consumption. There is such a great versatility in the system that will adjust to your needs.
Overall it is crucial to provide the best amenities to lead in the Amenity War. This is a sign to stay ahead of the curve, and install a Table Tap for the community of your multi-family development. There are many benefits, and the system is customizable to beverage, consumption, and making the system unique to your complex.